Marketing Your Business Using Promotional Pens
Generating the revenues you may have projected for your small business can be quite difficult. Most of the time, you will fail to meet your revenues due to lack of a market. The market may be there, but if people do not know your business, making sales will be difficult. To ensure you reach your sales goals, it is important to implement various marketing campaigns.
However, if your small business advertising skills are poor, you will struggle to make advertising work for you. When most small businesses have a challenge with advertising, they opt to hire marketing companies. However, you may be unable to afford hiring a marketing company when you have a tiny budget.
You can get the word out about your products or services by using a number of tactics. However, each tactics has its own challenges. Apart from this, you will not want to go at a loss with any strategy you choose to implement. So, what easy advertising options do you have for your business?
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One of the best marketing strategies you have for your business is using promotional items like personalized pens. When you want to market your small business using promotional pens, you will save the cost of hiring a marketing consultant. Inasmuch as distributing personal pens may not reach very many people, the impact it will have on your business will be huge. Below are two reasons why you should consider using promotional pens to market your business.
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i) Cheap marketing campaign
It is important to have a marketing budget for your business. Small businesses, especially those just starting, usually have small marketing budgets. This being the case, you may not be ready to spend on an expensive marketing strategy. Promotional pens are affordable and can be a good marketing start for your business.
You will incur some costs to create promotional pens. However, using this marketing tactic will be quite beneficial for your small business. The pens are usually sold in bulk. This makes the cost per pen quite cheap. For example, for under $300, you can end up with more than 500 promotional pens. You cannot compare this cheap price with what you will pay for radio ads, direct mail or TV spots.
ii) Promotional pens are walking advertisements
When you implement a promotional pens marketing campaign, you can be sure information about your business will be broadcasted over a long time. It does not matter what people are doing, they can always read what is written on the pens. Typically, you will have your business name, phone number, website and products on the pen. As people use the pens, your brand will be familiar to them.