When you search for Callaway equipment online, it’s important that you shop with reliable retailers who provide responsible, professional service to their customers. In addition to this, we have developed a new specially designed online platform for our UK business so we are not inheriting any legacy systems, and we were able to recruit the majority of people who worked on the profitable online and international operations of BHS before it went into administration.
More and more online retailers are opening physical ‘satellite’ showrooms which don’t actually sell stock, but instead have samples of items that customers can try on, touch and feel, and then order on-site – the items are then sent directly to their delivery address.
Online sales in the United States will reach about $394 billion this year, according to estimates by the research and advisory firm Forrester Research, a number representing less than 12 percent of total retail sales, which the firm expects will total $3.4 trillion.
Birchbox, a monthly online beauty subscription service, gives customers a preview of what to look forward to with monthly videos of what’s in the box Levi’s drives further customer engagement by promoting new products to existing customers based on their previous purchases and preferences using the post-purchase channel.
As part of the relaunch, BHS has scrapped its once wide range of product verticals and is honing in on lighting and home furnishings, which made up over 50 per cent of BHS’s online revenue before it shut up shop earlier this year, according to the brand.