HomeShop18 is the pioneer in TV shopping in India as it changed the way India shop by launching the first 24 hour Home Shopping TV channel. It turned out to be Barry Diller’s retail portfolio, which was composed of Home Shopping Network (the core of the business), a shopping channel in Germany, a small and struggling auction business in the UK, and a portfolio of e-commerce catalog brands called Cornerstone.
There are many different opinions on what initially generated the cult-like following of Home Shopping Club, both HSN 1 and HSN 2. One reason could be that viewers automatically become members the first time they place an order, and that they receive a $5 credit applicable to the next purchase.
If you have multiple wireless computers, a game console, iPhones, network storage devices, Internet ready flat panel TVs, printers, cameras etc floating around your house it’s time to face it. You are truly a member of the digital age and just any old Wireless-N router isn’t going to do. In fact you may be in for a lot of frustration if you don’t upgrade to dual bands.
By September the company had started using the UHF television stations it had been acquiring, and the network began broadcasting from its new 180,000 square-foot telecommunications facility, hoping to beat down its competitors with better reception.
Ecommerce will likely continue to lead the way, but at-home shopping is nothing to shake the remote at. The at-home shopping industry in China is projected to keep growing due to the rise of consumer sophistication, growth of disposable incomes, the Chinese government’s newfound confidence in the industry, and the increased home-based purchasing habits created through ecommerce growth.