As the fractious debate over American gun laws continues, two people in California are preparing to launch the country’s first all-gun home shopping television channel. The Shopping Channel’s studios are being rebuilt for high-definition broadcasts, an elaborate process that requires the channel to replace fake refrigerators and ovens with the real things and to use authentic tiles and wood trim where cheap imitations once sufficed.
To capitalize on this compulsive shopping instinct – shops display similar items alluringly side by side – making customers pick up what they want or desire rather than what they need being quite oblivious of the fact that one’s money is after all limited.
The new channel would leverage some of the technology from Twitch, the online live gaming network Amazon bought for $970 million last year Amazon started offering the direct purchase options on Fire TV two weeks ago, it said. It is accessible from smartphones and tablets as well, so on-air TV programs and previously-aired programs can be viewed even away from home.
Liberty Interactive (QVC is one of its divisions) is one bidder, claims sources, while others include U.S. home shopping channel operators HSN and EVINE Live, along with private equity firms. Shopping Channel Home Agents work from their home office answering the calls of The Shopping Channel customers across the country.
Home shopping channels in general specialise in offering viewers a sense of personal style, demonstrators in brightly decorated studios repeatedly touching and feeling the products they are marketing and speaking in a warm, intimate style about the advantages and different uses of each object.