Video Quality vs. Video Quantity: Which Gives More Value to Consumers?

The current market behavior now places the consumer above the producer and consumer are not longer under the mercy of the producers but the tables have turned, and this is the reason why producers need to work hard in finding ways to cultivate this relationship with their consumers in order to please them and gain their loyalty. As the race gained momentum, achieving ‘customer satisfaction’ outpace all other efforts relative to benefiting its consumers. It is not only that the consumer is king but it also takes producers doing their best to look at it from a consumers’ perspective when they offer their products and services to them.

In this day and age, offering something to your customers should satisfy their prerequisites, and you don’t merely offer them a certain type of coffee, but it has to match how consumers like to drink their coffee. In another sense, if you offer coffee in a cup with a small opening for straw or what have you, not everyone is pleased and some may even be aggrieved and wrongs if this type of cup would cause spills.

Another high level of gratification in the marketing world falls under ‘information dissemination. It is, as you might have known, an accepted fact that content is king. Today people do not only want to get things instantly like instant information or instant entertainment, but they also want instant gratification or instant enlightenment. In other words, it is not enough to simply provide inscribed information or an entertaining piece of literature else a story, they want to instantly see an object even while the information is gradually supplied. And so the fight between video quantity and video quality.

When we speak of video quantity, this means that your concern is produce as many videos as you can, but when we speak of video quality, you are more concerned on the kind or quality of videos that you present without much regard on how many videos your can produce. By that we mean, making sure that the content behind the video that you provide is right for your audience. When people read great articles and inforgraphics, they give much information to the reader but with videos, these also produce emotions that cannot be derived from reading print.

So in marketing today, video is now king and not just any video but that which contains the proper value. Today, around ninety six percent of consumers say that videos have them make their buying decisions and this happens if the content via videos give consumers an instantaneous content comprehension and awareness. Very many people say that when they watch an interesting video, it leaves them with a positive impact of the brand.

If you build an emotional connection with your prospective client then you can gain good success at selling your products.

Cite: additional info