US home shopping networks are finding success among Chinese consumers seeking safe, high-quality products. Some believed HSN would lose market share to its ever growing number of competitors who offered improvements on HSN’s unpredictable format, such as the plan J.C. Penney and Sears announced for Telaction, which would allow customers to use their phone to select items from their screens.
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The whole retail shopping experience was fascinating, and it gave me a great appreciation for the attention to detail that goes into selecting the products, preparing them to be shown / sold on the air, and the process of marketing everything online.
The voice search works well, but it only works for Amazon content; in fact, if you’re in the Netflix app and search for a title, clicking on the results takes you out of Netflix and right back in to Amazon Instant Video, which might be confusing for new users.
Home Shopping Club, Inc.; HSN Communications, Inc.; HSN Mistix Corporation; Precision Software, Inc.; HSN Lifeway Health Products, Inc.; HSN Telemation, Inc.; HSN Mail Order, Inc.; HSN Insurance, Inc.; HSN Entertainment, Inc.; HSN Travel, Inc.; HSN Fulfillment, Inc.; Home Shopping Club Outlets, Inc.