These figures relate only to retail spending, defined as sales of merchandise to the final consumer, excluding cooked food, restaurants, automobiles and vehicle fuel. Sticking with well-known stores, or attempting to find independent consumer reviews of their experiences; also ensuring that there is comprehensive contact information on the website before using the service, and noting if the retailer has enrolled in industry oversight programs such as a trust mark or a trust seal.
The three ways online advertising networks have improved on, or added to, traditional offline marketing techniques are First, they have the ability to precisely track not just consumer pruchases, but all browsing behavior on the Web at thousands of the mose popular member sites, including browsing book lists, filling out preference forms, and viewing content pages.
Insurance for online retailers is designed to protect E-commerce businesses from physical loss or damage to their own property and from claims brought against them by third parties for third party property damage and bodily injury arising from their business activities and their products.
Profitable online businesses involves having a central location in order to attract a larger number of shoppers, charging high enough prices to cover the costs of goods as well as marketing, and developing high efficient inventory and fulfillment systems so that the company can offer goods at lower costs than competitors and still make profit.
The important thing for authors to remember, though, is that the publisher made $9.38 on wholesale whether Amazon or any other retailer charged customers $25, $15, $10, or $5 for a digital book, because no matter what the retailer charged, the publisher always collected 50% of cover price, and the author’s cut was always 25% of what the publisher collected.