Why Using Instagram is Beneficial to Marketing and Business Growth Instagram is the social media platform for businesses who want to gain a strong following from people who can relate to your brand because this ‘instant camera and telegram’ platform is a very powerful and effective marketing tool. When users use Instagram, they simply taking a picture or a video using their mobile phones and send them on the site for the purpose of sharing them. Even without the usual sales pitch, posting your business images in Instagram will allow millions to see your marketing message. Even without selling your products or services to viewers, posting the right instagram image would create an appeal to viewers. We can note that social interaction nowadays take the form of visual like taking photos and videos of yourself at a certain great location or restaurant, and posting it so that your friends can see it. So today, it is very apparent that visual content has a great impact on social networks when it comes to marketing your products. And it is here where you see the power of the word of mouth, only in the form of pictures to visually market your products across marketing channels existing today.
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Here is an example of how Instagram used on your site allows you to connect with customers across multiple channels which will help to increase your cross channel engagement. Consider the scenario where you have a photo from your Instagram account which you post into your website. So if there is a visitor in your site who is browsing your website, though he may not be your Instagram follower, may be encourage to follow you after seeing your photo gallery where they can click through to see your account, follow you, and reconnect with you later. This can happen vice versa where the person is in Instagram which can lead them to your website.
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What you saw above is just an example of how these photos can be linked from one channel to another, with many channels you can make those links in. The people who visit your website from your Instagram photos are people who are really engaged. And because of being a mobile app, Instagram drives more engaged traffic to your website more than any other social channel. And because it is mobile, the chance of interacting with the person who can straightaway give any answer to the question of a viewing buyer, and one who is animatedly viewing a picture is more imminent. And it being a mobile app makes these original photos and videos impromptu footages.