This article is meant to be a very rough outline in the process of starting up an e-commerce based clothing store or boutique. They can either sell them at retail prices, or mark them up a bit and sell them to business owners to be sold in online shops and stores. With 30 years under its belt, Coggles, which started life in York, has become a master of its trade: more than just an online clothes shop, you’ll find books, homeware and vintage pieces alongside its established mens- and womenswear collections. But the Internet shopping landscape during its beginnings did not look like the open and densely populated market we now know it to be. The first online store was Book Stacks Unlimited, owned by Charles Stack and launched in 1992. Affordability has boosted the number of customers opting to do their shopping from a computer.