Tag Archives: mazda

28Oct/18

Germain Mazda Of Columbus

In today’s soft economy and having gone through the toughest years in the industry, auto dealers are looking closely at opportunities for enhanced and improved profit. Trust me, it is hard to validly explain the dealer fee to customers and it is also hard to accept it knowing that I will not make any money from it. One of the posts was correct stating that profits are very low on new cars, at least in our area where we have several dealerships of the same brand so competition is very aggressive, which when working for a dealership that pays on gross, doesn’t make the job too easy.

The next day I deliver the vehicle to the customer, they sign anything that they have to sign which is shipped back to the dealership. If your dealership is currently profitable, this 50 percent increase in labor gross profit then becomes 100 percent …