Tag Archives: rookie

05Mar/18

Diary Of A Rookie Online Retailer

Walmart is taking another run at breaking into the Indian market – this time by writing a fat check. Joseph A Bank clothiers, a big digital retailer in their own right, made a change that reduced shopping cart abandonment by as much as 8{fb95a30649147175e447a0a3834ea1488c6553a9243c9f39116df997e8ad008d}. They made items in the shopping cart viewable from everywhere on their site. Other retailers are not taking e-retailing seriously enough – for reasons evident to readers of Clayton Christensen’s important 1997 book, The Innovator’s Dilemma. CTR is the percentage of people exposed tp an online advertisement who actually click on the banner. The 900-square-foot outlet, at the Shops of Don Mills mall in Toronto, is an effort to broaden the business beyond just online buyers.

The IMRG Capgemini eRetail Sales Index has revealed online sales growth of +16{fb95a30649147175e447a0a3834ea1488c6553a9243c9f39116df997e8ad008d} year-on-year (YoY) in September. And if shoppers do not want to make a purchase on the spot, …