Google Penguin 4 Update – Things that You Should Know About This
Know that Google has introduced the Penguin Update to be able to catch the sites that are known to be spamming the search results, particularly those doing so by buying links or through getting them with the link networks made mainly to boost the Google rankings. If a new Penguin Update is released, the sites which have taken action to get rid of the bad links or to get rid of the spam may get rankings. New sites not caught in the past might get trapped in Penguin. The false positive sites which were caught by mistake, can escape.
The Penguin 4 was announced and such can be a boon for the legitimate SEO companies out there. The algorithm of this devalues the links instead of punishing the sites. Penguin is baked in Google’s core algorithm and this updates real time. Also, the feasibility of the negative SEO is diminished. Know that the new Penguin is also more granular. Be aware that the new update actually pushes the SEO much nearer the real marketing. Such is really a relief for the sites which waited more than 2 years.
When your site got affected by Penguin, then the whole site was demoted in search and there is no clear explanation or no instruction as to how to be able to recover. Because of the strictness of the Penguin, mixed with the misinformation which surrounds the algorithm, which created a negative environment and such a antagonistic relationship with Google and the owners of the business.
You must know that Google may avoid spam from getting the results manipulated but site owners now don’t have to live in fear of the crippling penalty from Google and also such questionable recovery. The manual actions still do exist, but such are made by the discerning humans who are a lot better at determining the intent behind those links. The manual penalties are a lot much easier to know, both in the recovery and application.
With the Google Penguin 4 update, there is real time updating. Through such kind of data, the Penguin is actually refreshed real time and for this reason, the changes are going to be seen in a much faster way. This typically takes effect shortly after recrawling and reindexing a page. Due to the move to Penguin 4, then the search engine is now able to evaluate the links in a lot better way.
What this means is that you don’t have to utilize Penguin refreshers or you don’t need to recover updates. As a matter of fact, Google really stated in their announcement which they won’t comment on the future refreshes. Such is a great news and should relieve more fear, misinformation and uncertainty that surrounds the Penguin. No more refreshes for the site owners due to the update made in the Penguin 4.
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